Feel like a star! Broadcast yourself! Because you’re worth it! These are by no means just marketing taglines but the real guiding themes for designing our everyday lives. A wide range of assistants are boosting our pleasure mechanisms: proliferating therapies are keeping us beautiful and young, WEB 2.0 lets us be our own spin doctors, personality matchings are selecting our loved ones in order to eradicate all relationship imperfections. But where is this blind designing of our delightful existence going to lead us to? If we don’t see the others but only ourselves?